Similac. Ready-to-dirnk.

As kids grow older, they start to move away from home - exploring and discovering new worlds that capture their curiosity. Similac wanted to empower moms that used Similac powder with the ability to keep up with their kids and support their quest for knowledge.

We positioned Ready-to-drink Similac with HMO as not just a solution, but their partner-in-learning. Ready-to-drink for wherever learning happens. 

Client: Abbott
Role: Concept, Art Direction, Design
Company: Leo Burnett