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Design Specialties

art direction
ui/ux
graphic
branding
digital content

Hello there! I’m Jamie, occasionally known as Lee Fang.

With nearly a decade in the creative industry, I can confidently say this is where I belong—for the next few decades, at least. My passion for design runs deep, and there’s no sign of it fading anytime soon.

Fueled by ambition and an insatiable curiosity, I take pride in my meticulous, detail-oriented approach. When it comes to design, I believe in a zero-compromise attitude—because great ideas deserve great execution.

On a lighter note, I have an unwavering love for a simple yet controversial pleasure: french fries dipped in ice cream. It’s the perfect balance of salty and sweet—much like the creative process itself.

Let’s chat! Preferably over ice cream. 🍦

Creative
Experience

2023 - Current
Art Director (Global) / VT Market

2022 - 2023
Brand and Creative Lead / The Learning Lab

2022 - 2022
Regional Art Director / LingoAce

2019 - 2021
Art Director / Leo Burnett

2017 - 2019
Art Director / Addiction Advertising

2014-2017
Graphic Designer / W3-O Design Lab

Full résumé

Experience with
major brands

Abbott / Agency for Integrated Care / American Standard / Boston Scientific / Canon / Cebion / Coffee meets Bagel / Energizer / Essilor / Golden Village / Great Eastern / Gsk / Head & Shoulders / HomeTeam NS / Laneige / Lasalle College of Design / McDonald / Ministry of Health / National Healthcare Group / NTT Communication / Nanyang Technological University / OCBC Bank / Singapore Institute of Technology / Sony / Sulwhasoo / Standard Chartered Bank