Boosts Performance. Breaks Record.

One main personal benefit of the Smart B-Trainer: it pushes athletes to the next level. The visuals adopted a motivational message for this concept, as the system upgrade moves to improve performance through cross-training and audio coaching functions. Its holistic approach to sports performance, together with the integrated functionality of the product, is what pushes the limits of fitness and self-training.

Client: Sony
Role: Design
Company: W3-O Design Lab