Bloom with Age.

Based on our research, we found that elderly who feel happy and in control of their lives often have higher self-esteem that keeps them healthy and aging gracefully.

We created ‘Bloom with Age’ - a campaign that helped the elderly to increase their self-esteem by creating a space for them to be listened, while also providing useful advice for the younger generation.

Client: Ministry of Health
Role: Design
Company: W3-O Design Lab