Shape their Minds. Shape their Hearts.

Similac Intell-Pro is a new product launched in Malaysia targeted at young moms, containing DHA+7 nutrients that nourish a kid’s body and mind to empower absorption & learning.

Our campaign used the insight that kids use their intelligence in surprising ways for the greater good. The launch video showcased how one smart kid did just that, to welcome a new & differently-abled friend to their neighbourhood.

Client: Abbott
Role: Concept, Art Direction, Design
Company: Leo Burnett