Grow Faster. Reach Higher.

Kids are born with a natural amazing confidence. No tree too big, no puddle too wide. But if they suffer growth issues, this confidence is slowly killed by the disadvantages they face due to their short height.

But what if they had a special solution that could boost their confidence back up? Our campaign explained this to parents through visual metaphors, and showed how PediaSure enabled growth in more ways than one.

Client: Abbott
Role: Concept, Art Direction, Design
Company: Leo Burnett