Ensure. Live Life Strong.

It’s a little-known fact that people begin to lose muscle mass from the age of 40. Which often means that the elderly do not have the strength to live their most precious years to the fullest.

We created a campaign that showed how Ensure milk with HMB and protein, helped them build muscle and protect against muscle breakdown – so that they don’t just live life, they Live Life Strong.

Client: Abbott
Role: Art Direction, Design
Company: Leo Burnett