Caught on Super Zoom

Canon’s all new Powershot series camera is positioned as a traveller’s companion equipped with superior lens quality and ZoomPlus technology, with the hero model SX540 HS featuring an incredible 50x optical zoom.

The campaign used the idea of ‘Caught on Super Zoom’ – inspired by travellers and how they want to capture every precious moment on a trip. Through the launch film, we see how they use Super Zoom to capture moments in a whole new way – that they would never be able to otherwise. Delivering the message that Canon’s camera brings you closer to every moment.

Client: Canon
Role: Concept, Art Direction, Design
Company: W3-O Design Lab