Laneige Meets Fashion

Laneige Meets Fashion is an event to showcase the fashion trend when Beauty and Fashion meets. Laneige being one of the top facial cosmetics brand have won the hearts of many young women around the world with their trendy and innovative products. Every year, Laneige will create a new trend “Fashionable Beauty” by collaborating with Korea’s popular fashion designer. The collaboration aims to fuse Laneige skincare technology and the fashion designer’s inspiration to create a new fashionable culture.

In 2015, Laniege collaborated with PlayNoMore; who is famous for it’s shy girl totebag. I was involved to design and plan the whole event which will take place for a week. Following the style of PlayNoMore, my design expresses the bold and playfulness of the fashion brand to create an exciting yet fun experience for the people.

Role: Art Direction, Design.
Company: W3-O Design Lab.