The new strategy forward was to develop social content based on the key pillars of Brand, Social Proof, Lifestyle, Campaign, Realtime and Activities. Each month follows a theme surrounding the key events for the month.

For example, in the month of August, the key events are Singapore’s National Day and LingoAce’s 5th Anniversary. We’ve developed the theme of “Double the celebration” so our social content comes with dual promotions and giveaways.